What makes a motorcoach company desirable for women to work? It is said that it comes from such reasons as a corporate culture that’s supportive of women, flexibility in work hours to accommodate family and life balance, compensation and benefits, training and professional development, and career advancement opportunities. Thousands of motorcoach driving jobs were posted in 2018. But as everyone in the industry knows, it is tough to hire: job-seeker interest falls short of demand, and the shortage of drivers is predicted to grow to staggering numbers. We as well as other bus companies have long struggled to fill open driving positions, but the situation has grown worse thanks to retirement and an inconsistent flow of new drivers into the market, driving an increased need for drivers. Yet a key demographic is consistently missed in the industry’s recruiting efforts…Women. While women represent nearly 50% of the general labor force, they account for fewer than 8% of motorcoach operators (though this number appears to be slightly on the rise). Women have much to contribute to this industry; not only are they 20% less likely than men to be involved in a crash, but regularly take better care of the equipment, are easier to train, and have superior customer service and paperwork skills. Although there are many benefits of trucking and transportation careers that women may not be aware of, the average annual salary for motorcoach drivers is well above the federal minimum wage — and some companies have been raising pay to attract workers. Furthermore, there is NO gender pay gap among drivers. Drivers are either paid by the mile, the trip or by time. For women without a college degree, driving a motorcoach offers better benefits and greater stability than common positions such as food service or home health aides. What’s more, female drivers have clear opportunities for advancement into management or office roles. Despite the upsides, image is a real issue when it comes to women in the industry. Since over 90% of drivers are male, commercial driving has long been viewed as a masculine profession. Thanks to this unconscious bias, employers may not be aware that their recruiting efforts primarily target men. Similarly, many female job seekers simply don’t have driving careers on their radar. The problem isn’t that companies don’t want to hire women — it’s that they just don’t know how. Some of the challenges for female truck drivers go deeper than bias. Safety concerns are common, especially with companies like Greyhound who transport groups of passengers who do not know each other and cannot be screened like the airlines do. Bus companies with that type of business will drive women away, if they don’t feel safe. Charter motorcoach companies on the other hand transport groups who know each other and offer a safer environment for travel and for the driver. Although women are now more empowered to work in traditionally male roles, it’s not always easy. A confidence gap exists among male and female job seekers. According to one study, women tend to only apply for jobs if they meet 100% of the requirements, whereas men will apply if they only meet 60%. \ The growing worker shortage and increasing demand for goods makes this an important moment in the motorcoach industry. Thanks largely to the work of companies like WINN, the industry is taking important steps to recruit female drivers — and women are beginning to respond. We are optimistic about the future and excited about the value in hiring women. Help us spread the word!